Is your credit union trying to reach a Millennial Market? “Millennial” is a buzzword right now, and it seems like every company is trying to figure out the key to marketing to this age group. Millennials have overtaken Baby Boomers as America’s largest living generation. In 2015, the U.S Census data found that there were 75.4 million Millennials compared to 74.9 million Baby Boomers.
Who are Millennials? A different world, a different worldview. A 2016 report from Goldman Sachs describes Millennials as born between 1980-2000. Millennials have grown up in a time of rapid change, sharply giving them a set of priorities and expectations.
How to message a Millennial? With the advent of social media and texting came an entirely new way to communicate. It’s a mix of shorthand, conjoined words, abbreviations, and phrases that came about in this digital age. You might find some words in the Urban Dictionary, however, we have narrowed down some of the most popular sayings in this short Millennial Dictionary:
FOMO: This is an abbreviation for “fear of missing out.” This feeling usually occurs when someone knows that an event or activity is going to happen and all of his or her friends are going. They may also have this feeling after an event happens and they see their friends posting pictures on social media. Millennials may be more compelled to partake in an activity they wouldn’t have otherwise attended because of FOMO. In other words, be there or be square!