Why Credit Unions Should Be Marketing to Younger Members
In a recent CUES article written by Richard Gallagher, CEO of Oak Tree Business Systems, Inc., exemplifies the growth fundamentally everyone should be aware of. With the credit union industry expanding, their field of memberships has also increased due to the financial crisis of the country. Many millennials have been forced to start adulthood early due to expenses. So, what does that mean for credit unions?
"Due to their broad range of digital experiences, today’s young adults demand more from financial institutions than they did 25 years ago. They need an app for banking on the go, student loan options and financial education around budgets, borrowing, credit scores and investing."
Understanding that millennials have grown up with technological advances that generations before haven't, so they have the advantage of understanding what types of financial needs and interests they have to help them create better financial stability in their lives.
CLICK HERE to be taken to the article that has the 10 strategies every credit union should follow.