So, you get your members to your website by utilizing outstanding marketing techniques and because of the general interest in what your credit union offers! What now? Your members are looking around and reading more about what you have to offer them, as well as how it compares to other offers and how it benefits them.
That’s when strategically written product descriptions come in! It may not seem like an important factor in the general decision-making process, but consider this a chance for you to sell your services when your lending team isn’t there to connect with members! Check out these tips on how to write effective descriptions that gain interest:
Get your Buyer Personas Together!
Create your member personas – check out our blog on building member personas if you haven’t already done so! You can use these to create language and copy that targets member demographics most likely to buy, or ones to which you would like to expand.
Be Creative with Your Words!
This is your chance to paint a picture of your services and your members. You want to write descriptions that help members envision their lives with your services!
Use Informative and Factual Details!
Use specific details to emerge as fully transparent and accurate, and to provide information in order to gain trust, as well as status, as a knowledgeable expert in financial services. Avoid using generic details that are commonly seen, and instead use informative data for your products and services.
Pop in Your Keywords!
Use Keywords for local SEO! Read our blog on optimizing for local SEO and learn more about PPC and keyword benefits! You’ll want to include all the relevant popular keywords to boost native SEO and get your products out there!
Don’t skip on any benefits! This is what makes your products stand out over other similar products! Use your details to push these benefits forward with real facts and figures, and avoid empty claims like “number 1 lending service” without justifying them.
Simplify the Lingo for an Easy Read!
In the financial industry, many people can get wrapped up in using industry lingo and jargon! And for most of your members, these phrases aren’t very well-versed. You want to get your point across to members without them Googling any words!
Make it Pretty With Pictures!
Use graphics and eye-catching images to sell your copy. As they say, a picture is worth a thousand words, and that is true now more than ever, in the digital media era where imagery and content is king! Use images that capture the essence of what your copy relates, and pushes your services that much further into the minds of your members.
Measure How They Do!
Measure your success by tracking the demographics of lending and membership growth and see how your targeted copy is keeping up with your personas! Make adjustments, as usual!
Oak Tree can help with creating personas, building a brand voice, and crafting content to create effective product descriptions that can grow lending and membership for your credit union! Visit us online at www.OakTreeBiz.com or contact us for a free marketing consultation! https://www.oaktreebiz.com/credit-union-marketing-services