As a credit union, you have a unique advantage when using online and digital tools to promote your business and grow lending, membership, etc. A field of membership gives you definitive guides to reach out to current and potential members in a targeted and direct way. Geographic locations and networked employees and family members offer a strong audience for digital marketing efforts.
In working with digital advertising, many credit unions benefit from B2M with local SEO growth and strengthening. The following are a few tips and tricks to help you build a more powerful outreach to potential members!
1. Google Business and Reviews:
The best thing to do to improve your local SEO is to utilize a Google business account, and build up good reviews on Google and Yelp! It’s important to build up good reviews and deal with bad reviews. Bad reviews can severely damage a rating and push your FI far down on any search result. For more help battling bad reviews, read our article on Dealing with Bad Reviews for SEO.
2. Content and local news:
Another great way to increase local SEO is by getting involved and mentioned in local events and news. Make sure your credit union follows local happenings and events, and use that as content on your digital channels! Read our blog on content marketing for more info on creating content to engage your membership: How to Build a Content Strategy Based on FOM.
3. Mobile website:
A big help for SEO boosting is to make sure that your website is ready for mobile! It’s important to have you credit union website compatible with on-the-go devices so that your current and potential membership has access to mobile-friendly websites, as the digital age and convenience become more and more imperative! Read more about the importance of mobile-friendly websites.
Of course, as a no-brainer, you’ll want to geo-locate your Google Ads to see what is most relevant in your targeted areas, and begin to implement those local keywords. Using long-tail keywords may also prove beneficial for matching local searches. Learn more about PPC and AdWords benefits!
5. Social Media Build:
It’s always important to keep up with your digital CU Community and continue to develop your following! This digital media presence is often important in gaining trust and a sense of reliability for your membership. Building up your engagement and following will also increase your SEO results. Social media also provides an opportunity to utilize great tools like tags and hashtags to get your content attention.
6. Page Locations:
You put a lot of effort into your website, and it would be a shame for it not to be optimized for local SEO boosting by including page locations for different branches and always including essential info with addresses and area codes!
7. Business Directories:
Everyone remembers the days of the yellow pages and the local listings. Well, they’re still around, and they’re now digital. Most communities have a local listing site for businesses, and your credit union should be on it! Listed companies often have relatively high SEO as a resource that is more often used, and you can benefit from it!
8. Local influencers
Just as you would team up with friendly local businesses to cross-promote community services, there is an opportunity to do this digitally, and increase local SEO. Influencers and businesses in your area with strong online followings can be a platform to share your content or promote your services.
9. Local coverage:
Supporting the growth of your community is always good publicity and great for SEO. Participating in and sponsoring local events is great in a growing membership field, as well as landing your credit union recognition in local publications.
10. Blogs and guest blogs:
Your members, your local SEO, and your digital presence can always benefit from quality financial content from a personalized blog! A blog is an awesome opportunity for you to share information and knowledge for the growth of financial education and services as well as gain SEO! Read more about the Best Benefits of Blogging!
Oak Tree’s marketing team is here for your credit union and its pursuit to grow membership and services! Contact us today for a free consultation! https://www.oaktreebiz.com/credit-union-marketing-services