In a recent Credit Union Journal opinion article, Don't Wait Until Next Year to Revisit Your Marketing Strategies, by Richard Gallagher, CEO of Oak Tree Business Systems, Inc., Richard discusses how having a good plan and engagement through many platforms in social media will help draw in audience attention. He also dives into how to add a personal touch to automated marketing. Here is an excerpt from the article:
"In short, you cannot ignore automated marketing in today’s digital world. It is a vital part of daily operations and crucial to continued success. In all honesty, it is an expectation. We live in a world where we are constantly bombarded with messages on every front. We hear them on the radio, on our phones and on social media platforms. We are hit with thousands of messages each day."
In perspective of a client looking through social media, they want to see interesting engagements being made. Marketing ties in, with not only getting the credit union's name out into the world, but it helps create a trust and bond with members. When members see a positive, fun, and eye-cathing engagement, they will most likely will be drawn to see what post will come the following day. To continue reading this blog post, head over to Credit Union Journal.
If you have any questions, contact us by emailing ClientServices@OakTreeBiz.com or by calling us at (800) 537-9598.