Keeping up with the digital age puts a strain on your credit union’s need to innovate to appease member demands for convenience and out-of-branch access to financial services. The benefits of credit union membership are seemingly no longer sufficient to keep the numbers up on membership and lending growth. There are many opportunities to innovate technology for your credit union, but the most basic and most important foundation is your website.
Current and potential members are more likely than not to access your credit union website on a mobile device rather than a desktop. In addition, reaching acceptable SEO rates with search engines often relies on having a mobile compatible website and landing pages. Statistics show that businesses lose patrons to competition based on website compatibility and responsiveness according to Compuware “ 57% would not recommend a business with a bad mobile site” and “40% turned to a competitor’s site after a bad mobile experience”. The following are a 5 tips to make sure your credit union’s website is responsive and mobile-friendly.
- Test your website: You can test your website here to get an accurate rating on how responsive and mobile-friendly your website is for tablets and phones. Assess where your website stands in terms of compatibility. If your website was created in recent years, the chances are that it is mobile compatible but does not compensate for mobile user experience.
- Simplify Menus: Too many options and long content can crowd an already smaller than average screen. Consolidated menus keep mobile users from too much scrolling and zooming in order to receive the information they need.
- Use a readable font and minimize content: There is a lot to say about any business, and your credit union is not excluded, but for the purpose of a mobile-friendly website, be straightforward and simplistic with your information and content and avoid many paragraphs of text.
- Make credit union info accessible: Always include a number, address, email for a current or potential member to contact directly if the website is not providing enough. Use a search bar for your members to navigate your website effectively.
- Website Branding: Be consistent with your credit union’s colors, logo resolution, and a cohesive them thought landing pages.
Creating a digital experience for members is not a simple task and relies a lot on design and theme. Organization and consolidation play a large part in designing a responsive and mobile-friendly website that entices users to engage in the content. Call-to-action and pop-up advertising are often used across all access devices, and if overwhelming to the user experience, can defer the visitor from continuing on. For help with design and marketing to build a strong foundation to grow your credit union’s services, contact Oak Tree’s Marketing Department and learn more about what we can do for you today. https://www.oaktreebiz.com/credit-union-marketing-services
#creditunionmarketing #creditunionwebsite #creditunionseotips