In the article Which Came First: The Loan or the Member? written by Richard Gallagher, CEO at Oak Tree Business Systems, Inc., exemplifies the true fundamentals of what came first in the credit union world. Just like the saying, which came first: The chicken or the Egg, it is a mind boggling way of thinking and can leave many feeling confused. Leaving you to wonder, here is an excerpt from the article:
So in that vein, we thought we would have a bit of fun. Our question is simple. Which came first, the loan or the member? On the surface it seems quite rudimentary. Credit unions had to exist in order for loans to be offered. However, you need members to begin with or no loans can be provided! Do members choose you because of the loans you provide, or are they members first and loans come later?"
There are many ways to think about this question. In this article, Gallagher demonstrates the most proper way to think about who to tackle this question. Giving a list of ways credit unions need to stay relevant to what goes on in today`s world and how to stay intact with their members. With the marketing changing every so often, we need to be aware of attracts our member’s eyes and how to make it the most successful experience they could have ever gotten.
To read more, visit: CUES Inside Marketing: Which Came First, the Loan or the Member?