Industry News

With a constant influx of varying data, outlining effective marketing strategies can confuse even the most experienced marketer in which way to sway. Is direct mail worth it? Isn’t digital marketing the way to go as the years progress? There is no clear answer to whether either strategy will work for your specific institution, but with some analysis of your current and potential membership you can find clarity. Some pros of both media platforms may have you understanding the effectiveness of each, for your unique membership: Traditional Media: This includes direct mail, radio, point of sale, print publications, broadcast, telephone,…

Welcome back to another #HumanitarianHighlight!! We have a special HH this week due to all the CUs who truly went out of their way to help their #community. If you went above and beyond for your community and want to be given a shout out, use the hashtag #HumanitarianHighlight to be featured on our page!  Gesa Credit Union, HAPO Community Credit Union, Solarity Credit Union Under the Credit Unions for Kids program, all three inspiring credit unions came together to raise an astounding amount of $68,990 to donate to the Children’s Miracle Network Hospitals during the year 2018! In Central…

When running a business, the last thing anyone wants is a setback. Minimizing this risk is key, and can be taken care of with the right training, leadership, and compliance. Sometimes it is not all that simple though, as not all problems derive from within the business, or in your case, credit union. Working with an outside company has its risks, but being able to trust that company to do its job is extremely important. For example, if you outsource your forms, (like many credit unions do) you put complete trust into that company to follow all compliance guidelines and…

MARCH MADNESS IS FINALLY HERE!! Welcome back to another #HumanitarianHighlight! Huge shout out to all these amazing credit unions who have showed their #CUdifference through many ways in helping their communities.  Capital Credit Union Being part of a community means you take any efforts in helping out your fellow members. Capitol CU takes great pride in enhancing financial literacy and education within their community. This fantastic CU donated $500 to Megan Schaff, an AVID instructor from Mandan Public School District. What is the AVID program? Well, the AVID program helps boost students’ confidence, help them develop tip top organizational skills,…

In a recently published Credit Union Journal article written by Richard Gallagher, CEO of Oak Tree Business Systems, Inc., exemplifies the true meaning of integrity within the role of being a CEO.  "First, integrity is everything. It’s no secret. Good companies become great by leading with integrity. Make it a focus, and talk about it often with your staff. Integrity should be a regular part of external and internal communications. Members may still be affected by data breaches that occurred just a few years ago."  Let's be honest. A position as a chief executive officer is very hard work and…

Happy Thursday everyone and welcome back to another #HumanitarianHighlight! Check out what these amazing #creditunions have done to be an inspiration.  Credit Union of New Jersey Donated $25,000 to SERV Behavioral Health System. SERV Behavioral Health System is an organization in helping adults and children who are working their hardest in recovering from a serious mental illness or coping with a developmental disability. To learn more about this incredible organization, CLICK HERE Members First Credit Union of N.H. With a determined attitude to help create a #CUdifference, Members First CU donated $190,000 to non-profit organizations in the year 2018. “Embracing…

In the article Which Came First: The Loan or the Member? written by Richard Gallagher, CEO at Oak Tree Business Systems, Inc., exemplifies the true fundamentals of what came first in the credit union world. Just like the saying, which came first: The chicken or the Egg, it is a mind boggling way of thinking and can leave many feeling confused. Leaving you to wonder, here is an excerpt from the article:  So in that vein, we thought we would have a bit of fun. Our question is simple. Which came first, the loan or the member? On the surface it seems…

Carne asada. Just saying this word automatically brings to mind all the delicious sides and toppings that go together to complete the ultimate carne asada experience. So now, let’s take a moment and relive a memory in our lives where we ordered this flavorful meat. Whenever I order anything with carne asada, I never think to ask, “What part of the animal does it come from?” or “What type of meat is this, really?” So what is carne asada? The technical answer is cooked meat, but it is most commonly beef. With the term being so vague, there is no…

Welcome back everyone to ANOTHER #HumanitarianHighlight! Help us thank and congratulate all these amazing credit unions for helping out their communities! Woburn Municipal Federal Credit Union Donated $4,000 to the Woburn High School’s DECA program, which they will have the greatest opportunity to attend DECA’s state competition in March. So, what is “DECA?? DECA is an international organization that is there to help prepare students in wanting to become business leaders and entrepreneurs. With the generous donation, nine students will attend the DECA competition! Help us with them good luck!!  One Visions Federal Credit Union An act of true kindness and…

Bringing your community together is an important part of serving your members with different opportunities to further their financial futures. A very popular way to do this is by putting on an event like your annual meeting, financial literacy classes and programs, reality fairs, branch-openings and anniversary events, marathons, shred days, sports tournaments, etc. No matter how big or small the event, you will want to consider these steps to be prepared and well-presented: 1. Develop a vision, team, and budget You’ll want to begin with your very initial stage planning. This is where you set a general vision of…